Updated: June 28, 2025

This Privacy Policy describes how Funcerebrum.com (hereinafter referred to as the "Website", "Funcerbrum", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services, shop at Funcerebrum or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a Website visitor, or another individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you consent to our collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal and regulatory requirements, or for other operational, legal or regulatory needs.

When the Privacy Policy changes, we will:

• Post the updated policy on the website;
• Modify the "Last Updated" date on the page;

Take additional notice measures (such as email or website pop-up notifications) where required by applicable law.

We encourage you to review this Privacy Policy regularly to learn about the latest developments in our information collection and use practices.

How we collect and use your personal information

In order to provide the Services, we have collected your personal information from various sources in the past 12 months, as detailed below. The information we collect and use depends on how you interact with us.

In addition to the specific uses listed below, we may also use the information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our website and how you use our Services. When we use the term "personal information," we mean information that can identify, relate to, describe, or be associated with you.

Information We Collect Directly from You

Information you submit directly to us through our Services may include:

• Basic contact information including your name, address, phone number, email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information including your username, password, security questions.
• Shopping information including items you viewed, placed in your shopping cart, or added to your wish list.
• Customer support information, including information you choose to include in communications with us, such as when you send a message through the Services.

Certain features of the Services may require you to provide us with certain personal information directly. You can choose not to provide such information, but doing so may result in you being unable to use or access those features.

Information We Collect Through Cookies

We also automatically collect certain information about your interactions with the Services (“Usage Data”). We may use cookies, pixels and similar technologies (“Cookies”) to do this. Usage Data may include information about how you access and use our website and your account, including device information, browser information, your network connection information, your IP address, and other information about your interactions with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Our payment processors collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your order and provide you with the products or services you requested in order to perform our contract with you.
• When you visit our website, open or click on an email we sent you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies (e.g., pixels, web beacons, software development kits, third-party libraries, and cookies).

Any information we obtain from third parties will be processed in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided to us by third parties and are not responsible for the policies or practices of any third parties.

How We Use Your Personal Information

• To provide products and services. We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging for shipments, facilitating any returns and exchanges, and enabling you to post reviews.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional information by email or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor our services and advertising on our website and other websites.
• Security and Fraud Prevention. We use your personal information to detect, investigate or respond to potentially fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access information with anyone. If you believe your account has been compromised, please contact us immediately.
• Communicate with you. We use your personal information to provide you with customer support and to improve our Services. This is in our legitimate interest so that we can respond to your needs in a timely manner, provide you with effective services, and maintain our business relationship with you.

Cookies

Like many websites, we use cookies on our website. We use cookies to support and improve our website and services (including remembering your actions and preferences), to run analytics and better understand how users interact with the services (for our legitimate interest in managing, improving and optimizing the services). We may also allow third parties and service providers to use cookies on our website to better customize services, products and advertising on our website and other websites.

Most browsers automatically accept cookies by default, but you can set your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies may have a negative impact on your user experience and may cause parts of the services (including certain features and general functionality) to not function properly or become unavailable. In addition, blocking cookies may not completely prevent us from sharing information with third parties (such as our advertising partners).

How We Disclose Personal Information

In some cases, we may disclose your personal information to third parties for lawful purposes in accordance with this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who provide services on our behalf (e.g., payment processing, data analysis, customer support, cloud storage, fulfillment and shipping).
• When you instruct, request, or otherwise consent to us disclosing certain information to third parties, such as to send you products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or others within our corporate group for legitimate interests in successfully operating our business.
• In connection with business transactions such as mergers or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the service, our rights, and the rights of our users or others.

In the past 12 months, we have disclosed the following categories of Personal Information and Sensitive Personal Information about users for the purposes described above in “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”

Categories

• Identifiers, such as basic contact information and certain order and account information
• Commercial information, such as order information, shopping information, and customer support information
• Internet or other similar network activity, such as usage data

Recipient Categories

• Vendors and third parties who provide services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
• Business and marketing partners
• Affiliates

We do not use or disclose sensitive personal information to infer characteristics about you.

User-Generated Content

The Service may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Service, it will become public and accessible to anyone.

We cannot control who has access to the information you choose to make available to others, nor can we ensure that parties who access such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make public, or the accuracy, use or misuse of any information you disclose or receive from third parties.

Third Party Websites and Links

Our website may provide links to websites or other online platforms operated by third parties. If you click on a link to a website that is not owned or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information on those websites. Information you provide in public or semi-public areas (including information you share on third-party social networking platforms) may also be viewed by other users of the Services and/or users of those third-party platforms, and neither we nor third parties may restrict the use of such information. Our inclusion of such links does not in itself imply our endorsement of the content on such platforms or their owners or operators, unless otherwise disclosed on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from any child. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information listed below to request that that information be removed.

As of the effective date of this Privacy Policy, we have no actual knowledge that we have “shared” or “sold” (as those terms are defined in applicable law) the personal information of individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “absolute security.” In addition, any information you send to us may be vulnerable to security risks during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Under Hong Kong law, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and may only apply in certain circumstances, and in certain circumstances we may deny your request as permitted by law.

• Right to Access/Knowledge. You have the right to request access to the personal information we hold about you, including details about how we use and share your information.
• Right to Deletion. You have the right to request that we delete the personal information we hold about you.
• Right to Correction. You have the right to ask us to correct inaccurate personal information we hold about you.
• Right to portability. Under certain circumstances and certain exceptions, you have the right to obtain a copy of the personal information we hold about you and ask us to transfer it to a third party.
• Restrict processing: You may have the right to ask us to stop or limit our processing of personal information.
• Withdraw consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Appeal: If we refuse to process your request, you have the right to appeal our decision. You can do so by responding directly to our notice of refusal.
• Manage communication preferences: We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option displayed in the emails we send you. Even if you opt out, we may still send you non-promotional emails, such as emails related to your account or orders you have placed.

You can exercise any of these rights at the locations indicated on our website or by contacting us by email.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before responding substantively to your request. Subject to applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you authorize them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request promptly as required by applicable law.

If you have any complaints about the way we handle your personal information, please contact us by email.

International Users

Please note that we may transfer, store and process your personal information in countries outside of Hong Kong. Your personal information may also be processed by staff, third-party service providers and partners in those countries.

If we transfer your personal information out of Hong Kong, we will rely on recognized transfer mechanisms, or any equivalent contracts issued by relevant authorities in Hong Kong, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us by email at contact@funcerebrum.com.